The dog in this graph is proving to be Diet Pepsi, which is somewhat surprising considering it is Pepsi’s only diet drink available, however when put next to Diet Coke, Coke is beating Pepsi in this market. Powerade, their closest competitor, holds 20%. Gatorade holds 77% of the market share while Still maintains its strength with almost no competition in the market. A dominating market share gives the highest accumulated production volume. Profitability is greatest when the market matures. Gatorade has dominated the sports drink markets for a very long time and The underlying idea of the BCG matrix is that the best strategy is to dominate market share when the market is mature. Coca Cola has virtually no impact on this Frito Lays seems to be the company starīecause of its high market share and high growth. With a large lead on its competitor Kellogg’s at 7%. Products by Pepsi.It dominates the savory snack market with 36.6% market share, Pepsi but seems to be doing better regarding where it stands with its The question mark segment is Aquafina, which has a much lesser revenue than Is that is seems to be drifting away from a question mark to becoming aĬlassic drink, yet it seems to be losing its market to Coca Cola. Pepsi brings in most of its revenue with the classic drink, but what may be surprising That the cash cow would be Frito Lays, while products such as Diet Pepsi aren’t Compares five products from Pepsi: Pepsi, Diet Pepsi, Frito Lays, Gatorade Tropicana, The product portfolio analysis of the PepsiCo using BCG Matrix analysis.
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